Digital Communications
Hannah
Groves
Eight years in digital comms across charities, publishing, and education. I make things work online.
Get in touch
I tell stories for organisations that are trying to do something good.
I've spent the last eight-plus years doing digital comms for charities, publishers, and education organisations. That means everything from running social accounts and writing newsletters to migrating entire websites and figuring out why nobody's opening our emails.
I like the bit where you look at the numbers and work out what to do differently. I've grown social engagement by 56%, moved websites onto platforms that actually make sense, and helped turn content into something that brings people back.
SEO / Social Media Strategy / Content Creation / CMS Management / Email Marketing / Graphic Design / Data & Reporting / AI & Automation
8+
Years Experience
56%
Engagement Increase
30%
Online Sales Growth
Experience
Where I've worked
2024 – Present
Breast Cancer UK
Digital Communications Officer
Running the website, social channels, email campaigns, and content — basically anything that helps people find us and understand why they should care.
2021 – 2024
School Library Association
Marketing & Communications Officer
Grew social engagement by 56%, moved the entire website to a new CMS without breaking everything, and got the search and content strategy in order. Also ran the newsletter, print materials, and most things design.
2017 – 2020
Lume Books
Marketing & Social Media Coordinator
Ran social media and paid ads for a publisher that was growing fast. Got stuck into the search and advertising side, which ended up driving a 30% jump in online sales.
Portfolio
Selected work
Breast Cancer UK
Website Migration
Moved a legacy site to a modern CMS. Faster, more accessible, and people can actually find what they need now.
Multi-channel
Social Media Campaign
A cross-platform campaign that got 56% more engagement. The trick was consistency and knowing when to shut up.
Organic Growth
Content & Search Strategy
Reworked how content was structured and discovered. Online sales went up 30%.
Email Marketing
Newsletter Redesign
Segmented the audience properly and rewrote the templates. Open rates and click-throughs both climbed.
Visual Identity
Brand Guidelines
Built a brand system from logo usage to social templates so everything looked like it came from the same place.
Paid Social
Facebook Ads
Targeted ad campaigns that actually converted. Spent less, got more — the kind of numbers you want to show your boss.
